“Revising” The Personal Trainer’s Role

Personal Training continually expands its role within the fitness and health industries. Personal Trainers are more than laborers that bark at their clients. Our role includes more than just putting together a few exercises with sets and reps. We are health care professionals and should see ourselves as a part of that industry. Personal trainers are not health care providers in the traditional sense. The job that we do does not diagnose nor treat disease. It diagnoses the unhealthy lifestyle that produces disease. Furthermore, it epitomizes the healthy lifestyle and provides instruction for substituting unhealthy habits for healthy habits. Personal trainers specialize in creating programs that produce fitness, which is a higher level of health than the absence of disease. That is a much more important endeavor than waiting for a person to become ill before taking action.

Personal trainers lead, instruct, and motivate individuals or groups in exercise activities, but should also be considered as subject matter experts in optimizing human functioning and performance. It should be common knowledge that this role prevents, treats, and cures chronic disease. I believe we need to make a few changes in our approach in order for the profession to be seen in that light. Our approach to how we learn, how we apply our knowledge, and where we work needs to change. Personal trainers are scientists, teachers, coaches, and business people. Many certifications are very skilled at teaching a philosophy of training; however, they do not focus too much on the sciences. As scientists, we must explore and master the basic sciences, movement sciences, nutritional sciences, behavioral sciences, coaching sciences, and principles of business. As teachers and coaches, we must understand learning styles and how to motivate people according to their individuality. And as business people, it is imperative that we apply business principles to grow as entrepreneurs.

The public needs us and our expertise in optimizing human functioning and performance. We are not traditional health care providers, but we positively impact health and disease. Extensive amounts of research has been done on the benefits of exercise and nutrition. Much of that evidence points to both having the ability to prevent and cure disease. If we understand our role and fulfill it with purpose, we will be of greater service to the public. We will impact legislation in our favor and move our industry into the forefront of health care. Finally, we will become beneficiaries of the economic benefits that we deserve.

How to Read this Blog

A few things to know about me…

  1. I was a three sport athlete growing up, but I dreaded practice most days. Going to the weight room was always the highlight of training for me. I ran track at the University of Georgia for a couple of years. That’s when I developed a true love for training. And becoming a Certified Personal Trainer was something that I always thought about. I trained my friends for free in college, but never really trusted myself to do it as a profession.
  2. I became a personal trainer in 2004, while serving on active duty. I was an Army medic, by day, and a personal trainer by night. The decision to become a trainer was based on the need to earn more money. My family needed the money, because I was the only one working. And E-3s do not earn much.
  3. My finances struggled mightily when I first entered the business. Producing income was a struggle, because I was awful at sales. I did not become successful as a trainer until I mastered sales. And that took a lot of years.
  4. Mastering the sales process helped me get promoted into leadership positions in the fitness industry. I did not start making decent money until I became a manager in the business. However, I still felt underpaid.
    • In my first leadership position, I only earned about 3-5% of generated revenue. That seemed unfair. That’s a $3,000 to $5,000 paycheck for leading a department that generated $100,000. I wanted a larger share of the pot.
    • I decided to head for greener pasture, only to see a smaller emphasis on training. The money was better, but the daily process was heavily driven by new sales. That was awesome for the bank account. However, I got into the business to place my clients first. Don’t get me wrong, I want to earn a good paycheck (I left the first leadership position because the money was not fair). I just don’t want that paycheck to overshadow the primary goal of helping people get healthy. I got burned out from doing sales all day, every day.
  5. I’m sure many other trainers feel the same. Therefore, I started this blog to help trainers master the two sides of being a personal trainer. The first is training, and the second side is business.
    • The Art of Personal Training: Even though I was bad at sales when I entered the industry, I still developed a great love for fitness. The knowledge and skill of my collegiate strength & conditioning coach influenced my decision to continue studying. I got my Bachelors degree in Sports & Health Sciences, with a concentration in Athletic Performance. I have learned a great deal about exercise, nutrition, and aromatherapy that I would like to share.
    • The Business of Personal Training: Personal Training is a multi-billion dollar business that focuses on optimizing personal health. However, individual trainers do not enjoy the wealth generated by the industry. My goal is to help trainers earn a 6-figure income in as little time as possible; in addition to, helping them to build their own multi-million dollar brand.

Personal Self-Development

I have been in the business since 2004 and believe that I still have a ton to learn. Exercise provides many health benefits. And I am convinced that exercise has the ability to cure many ailments and diseases. However, nutritional sciences, psychology (specifically positive psychology), and aromatherapy are powerful contributors of health in their own right. Being displeased with the money-driven nature of the fitness industry, my team and I started creating training programs based on the science of fitness. We also changed our sales process to suit the strengths of each trainer. Seeing the success of the changes, I decided to leave my second leadership position to continue my education.

The Art of Personal Training

I am continuing my formal education to become a Musculoskeletal Radiologists. My educational process will easily cover the next 12-15 years, as it includes becoming a Registered Clinical Exercise Physiologist, Doctor of Chiropractic (a EP on steroids), and Doctor of Osteopathic Medicine (a world-class musculoskeletal diagnostician). It is important for me to help clients overcome all obstacles to physical activity, exercise, and sports participation. It is also important for me to give people answers to why they have aches and pains that prevent them from participating in sports. However, I also want the ability to maximize performance. To make a long story short, I believe this course of education will give me all the knowledge that I need to be a highly skilled artist of personal training.

The Business of Personal Training

Part of this blog is dedicated to helping Certified Personal Trainers and other Fitness Professionals develop successful businesses. I always tell trainers that success and longevity in the industry is grounded in their ability to master the art of training and running a business. I want to help trainers shorten their learning curve to becoming successful. I do not want any trainer to leave the business that they are passionate about because they have a hard time getting clients. For the most part, we all understand that business people must be skilled at marketing, sales, and client retention. However, there are a few key pieces of information that are never trained, nor developed. Sales is taught with very little variety, but it is as varied as the sales force. The individual strengths and talents of a trainer are just as important as their marketing and sales knowledge. So, that will be a huge focus item of the blog.

This Blog is For…

Ultimately, I want to get millions of people on earth to participate in athletic activities. I don’t really care what sport you play; I just believe that you should play a sport. Research tells us that exercise is a powerful tool for getting healthy, staying healthy, and improving athleticism. However, manual therapy, nutrition, psychology, and aromatherapy are a few adjuncts that compliment the benefits of exercise. I want to become the subject matter expert in the art, the science, and the business of personal training. This blog makes use of my gifts for teaching and coaching. And I intend to use it to share as much knowledge as I can, by teaching and coaching my corner of the world to better business and better health. I hope the teaching will help you eliminate all barriers to health, including physical and financial. I believe this mission starts with helping personal trainers get more clients.

For the Certified Personal Trainer

This blog was created to reach personal trainers. So, most of what you read is geared toward helping you to become more knowledgeable and confident. Those two will lead to you creating a business that will bless you altruistically and financially. Below is a list of the main topics that I will cover.

  • The Sciences of Personal Training
  • The Art of Personal Training
  • The Business of Personal Training

For the Fitness Enthusiast

As an Athletic Performance Coach, I always want to reach the fitness enthusiast directly. You can benefit from much of the information contained under the science of personal training. While you read this blog, keep in mind that my main purpose is to get millions to participate in sports. This means that everything that I share is designed to get you to move better so that you can move more. You should also be able to glean some information on how to design programs for your goals. The business of personal training may appeal to the enthusiasts that would like to increase their income.

Thanks for reading!

Talk to you soon,

Coach

Entrepreneurship is like Juggling. Become an Expert Entrepreneur with This One Piece of Advice.

by Ryan P. Desmond

Can you juggle? I cannot. I have toyed with the idea several times, but never committed to the learning process. Learning to juggle is not a lengthy commitment. From what I understand, it only takes about 15 minutes to learn. I guess learning never truly interested me.However, being a top-notch entrepreneur is important to me. If it is important to you, consider this piece of advice.

Entrepreneurship, like juggling, is a skill that takes time to learn.

When people learn to juggle, they start out slow. They juggle scarves at first, because they float through the air. This gives you time to develop your hand-eye coordination. It is possible to develop the same hand eye coordination with a ball, but it is a bit harder. The ball falls at a much faster rate, thus reducing the amount of time you have to react. Using the ball method may increase your learning time from 15 minutes to several hours.

Entrepreneurs may not have the luxury of a delayed learning curve, because the learning curve equates to revenue. Business markets can seem fickle. And consumer demand can change rapidly. You want to make money as fast as possible. That means the time from launch to revenue must be short.

Keep the time from launch to revenue short by staying focused. What do I mean? You have a ton of ideas for making money. That is part of what makes you an entrepreneur. However, having tons of ideas can be a bad thing. You have to take the necessary time to develop one idea before you move on to the next. Trust me on this.

Multi-tasking is the enemy of new entrepreneurs. It is very tempting to start every idea that you have, but that will leave you stuck in the beginning stages for all of your ideas. Keep in mind that you are building an empire. That takes time. So, be like the novice juggler. Put all the desire that you have to be successful into the first task. Use that energy to focus on making your initial idea successful. For the juggler, they keep 2 or 3 scarves floating. For the entrepreneur, develop ONE product and create multiple ways to it. That means you need to spend 80% of your time marketing that ONE product. How do you market? I’m glad that you asked.

Marketing is the process of getting your brand/product in front of the people that are most likely to buy. There are several different strategies available. Social media marketing seems to be a really popular one, in the current market. However, any marketing strategy can work if you stick to it. I recommend selecting a marketing strategy that fits your sales personality. Do not worry about how everyone else markets and sales their products and services. Their strengths may not be your strengths. In essence, selecting a marketing strategy that works for others may actually be the worst strategy for you. I read the book Strengths Based Selling about a year ago. It changed the way I approached sales.

I was already very successful at sales, and I had built multiple teams. The first team that I built went from $5,000 a month in sales to over $30,000 a month in just 4 months. I read Strengths Based Selling while building my second team. We were having similar success. In one month, we were able to recover $15,000 of lost revenue. We were on pace to double revenue the following month, but COVID put a halt to progress. I left the company after that to return to school. The moral of the story…I began to enjoy sales a great deal more. And I sold with more confidence. My team also sold with more confidence. Our marketing strategies were built on our sales techniques. Get the book. Learn your best ways to sale. Build your marketing strategies from your best sales techniques. And stay focused on marketing that product until you are able to generate revenue. This is the key to growing your empire.

Be Driven by Lifestyle, not Profits. My #1 Principle for Entrepreneurial Success.

by: Ryan P. Desmond

You cannot be an entrepreneur unless you are making profits! However, I do not want you to measure your success by the size of your bank account. Entrepreneurship is about generating enough profit to create freedom. If you tie your success to the size of your bank account, you run the risk of becoming a slave to the money. You don’t want to be a slave to your money, right? You are an entrepreneur because you crave financial freedom and time freedom. So, maintain that vision.

Money is a tool that we need to enjoy life. It buys life experiences. Everyone wants the nice house and beautiful car. Those are things that every dual income household can purchase. In fact, a nice house and beautiful car can be paid off in 5 to 10 years. Entrepreneurs like you and I, typically desire more. Many of us have seen our parents work and work and work, but they were not able to create the comfortable, nest egg. Therefore, we want to create a family legacy of financial success that will span several generations. The house and the car are not enough. We want to also enjoy our money. We want to see our kids play sports. We want to travel and vacation.


We want to retire before 70 and live in an RV seven months out of the year.


You can have your vision. I encourage you to BUILD IT BIG! And, I encourage you to create a plan to make your vision a reality.

This is my one principle for turning a big vision into a reality.

Most people will tell you that creating a business plan is vital to running a successful business. I agree. P.K. Bernard said, “A man without a vision is a man without a future. A man without a future will always return to his past.” You need a clear vision if you want to change your financial circumstances and grow your business. A business plan is your means of planning and tracking your vision. It also allows you to understand your position in comparison to competitors and the consumer market.

This plan should not be built on the principle of money. Money can buy many things, but it does not buy happiness. In fact, “being in love with money opens the door to all kinds of evil, because chasing it can cause you to pursue things that are not in line with your character” (1 Timothy 6:10). Tons of people have traded their morals and integrity in exchange for money. In the process, they have lost family, friends, health, and the ability to enjoy the fruits of their labor. And their lives are filled with misery. This result is the antithesis of entrepreneurship.

Entrepreneurs seek to create a better way of life for themselves, loved ones, and business associates. That is why your lifestyle plan MUST be created first. One day you will retire from work. And when you retire, life will continue. If you do this first step correctly, you will have a life of joy and prosperity several decades after work. Get your lifestyle plan started by creating a Vision Board.